Cold Stone Creamery debuts Lebanese presence in Beirut

Ice cream lovers in Lebanon will soon have a new confectionary option, as Cold Stone Creamery has announced plans to open multiple locations throughout the country over the next few years, beginning with the capital city of Beirut.



Kahala Brands, the parent company of Cold Stone Creamery, has granted MNM Investments Lebanon SAL, part of M1 Group, the master franchise rights to Lebanon under a 10-year master franchise agreement.



"M1 Group is a well-established organization in Lebanon with a great reputation in all of its diverse business sectors, including food & beverage and retail," said Eddy Jimenez, senior VP of international operations and development at Kahala Brands. "Moreover, its expertise in the Lebanese real estate market allows it the knowledge and experience to secure strategic locations for the Cold Stone Creamery brand and bring our premium ice cream Creations, energetic environment, and unique culture to the country."



M1 Group owns and manages investments and subsidiaries in diverse sectors such as telecommunications, real estate, aviation, energy, fashion, financial asset management, infrastructure and manufacturing. MNM Investments was recently established as a new division of M1 Group with the purpose of owning and operating food and beverage establishments in Lebanon and abroad that fit within its portfolio.