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Electronics giant to open new retail concept

8/4/2016

Sony is set to open a store in Manhattan that will highlight new products and technologies, and host consumer events, film screenings and music performances.



Called Sony Square NYC, the 2,400-sq.-ft. store will feature revolving installations, with the first highlighting the company's line of digital cameras,Crain’s New York Businessreported.



"We want to be able to tell our story and drive an emotional connection to our products," Steven Fuld, a senior VP of corporate marketing at Sony, who was involved in creating the new store, told Crain’s.



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