Tropical Smoothie unveils smooth new look slated for national rollout

Smoothie operator Tropical Smoothie Café has refreshed its brand by blending a coastal atmosphere and elevated customer experience – with plans to take the new look and feel to locations nationwide.



"As Tropical Smoothie Cafe continued growing and evolving over the past several years, it became obvious to us that our brand's image needed to follow suit,” said Mike Rotondo, CEO. The company launched the rebranding via a new restaurant design that it plans to introduce to new and existing stores.



The new restaurant design has a coastal theme with muted, warm colors and worn wood and metals to provide guests with a relaxed atmosphere. Design elements reinforce transparency in regard to food preparation, with an open concept kitchen as well as a smoothie bar where customers can watch the creation of their smoothies. According to company research, the new design brings in 10% more first-time visitors, as well as increased existing guests' visit frequency by 28%, reflecting how the redesign has positively impacted sales and customer retention.



Tropical Smoothie Cafe announced plans to develop 199 new cafes across the U.S. via franchising, and this year the chain said it will exceed 550 restaurants nationwide.