Amazon puts spotlight on start-ups

Amazon has launched an online shop dedicated to innovative products from start-up companies.



Amazon has teamed up with popular crowdfunding site Kickstarter to showcase a collection of products that have been successfully funded on the platform. The Kickstarter Collection is featured on Amazon’s Launchpad section, the company’s storefront for hardware startups and crowdfunded projects. The new collection has more than 300 products, and covers a wide range of categories, from electronics and toys to home and kitchen.



Kickstarter products have previously been featured on Amazon. But the collection gathers all the products in one dedicated space



"At Amazon, we work hard to offer the widest possible selection of products so that customers can find anything and everything they might want to buy online,” said Jim Adkins, VP, Amazon. “Working with Kickstarter is a great way for us to hear directly from customers what products they care about, since they truly hold the power to bring these products to life. We created the Amazon Launchpad program a year ago to serve creators, inventors, and startups. Our goal is to enable them to reach Amazon's hundreds of millions of customers and to overcome one of the biggest challenges any startup faces -- bringing their product to market successfully. The Launchpad program offers startups a streamlined onboarding experience, product pages, marketing packages, and access to Amazon’s global fulfillment network.”