Marketing Tactics

Uniqlo is in the final stages of an extensive makeover of its first-ever store in New York City.      Located in Manhattan’s Soho neighborhood, the 10-year-old, 36,000-sq.-ft. store is being redone to the theme of "a new Tokyo in Soho." Scheduled to unveil its new look on Sept. 2, the store was the chain’s first global flagship. Hiroshi Taki, Uniqlo U.S.A. CEO, described it as “an important milestone in the company's plans to expand internationally.”  

The brand known the world over for its iconic crocodile logo has a new retail strategy.   In a move to enhance its brand in the United States, Lacoste is renovating high-profile locations and opening more impactful, larger-format retail stores in the its key U.S. markets, which include New York, south Florida and southern California.   

Another high-profile retail attraction has opened at Disney Springs, Walt Disney World Resort, Lake Buena Vista, Florida.   The Coca-Cola store is designed to offer customers an immersive brand experience. Modeled after a 1920s Coca-Cola bottling plant, the store celebrates the history of the brand, starting on the exterior where the glass-accented entry pays tribute to the iconic Coke green glass bottle.    

The first phase of NewMark Merrill’s redevelopment of the Village at the Peaks in Longmont, Colorado — a 500,000-sq.-ft. lifestyle center — has been completed.   The company purchased the 50% vacant Twin Peaks Mall in 2012 for $8.5 million and has since pumped $90 million into construction of the new project in a private partnership with the city of Longmont that included a $32 million public bond.  

Grandin Road will step into the physical space in what promises to be a frightening debut.   The direct retailer of home furnishings and décor will open a Halloween pop-up at Macy’s flagship in Herald Square in New York City. The 1,400-sq.-ft. shop will showcase Grandin Road’s Halloween decoration collection, which has grown steadily over the past decade.  

Instant delivery. Athleisure wear. Rented and used clothing.    These are among the five trends identified by consumer financial services company Synchrony Financial as impacting both the retail and mobile payments space.   Here’s a review of what Synchrony says consumers are especially interested in:  

Tuesday Morning is showing off its updated prototype at two locations.   The chain’s expanded store at Preston Shopping Center, Dallas, and new store at Parker Central Shopping Center, in Plano, feature new fixtures, flooring, improved lighting and a redesigned store layout that makes it easier for customers to shop. The format also includes an expanded assortment of goods.  

Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.   

The Cato Corp. reported sales of $61.2 million for the four weeks ended July 30, down 8% from the same period a year ago.     Same-store sales for the month were down 10% from the prior year.   On a quarterly basis, Cato sales for the second quarter fell 5% to $236.7 million, compared to $249.2 million a year ago. Second quarter same-store sales were down 6% from the prior year.  

After eight years leading public relations efforts at the International Council of Shopping Centers, Jesse Tron is departing from the association to set up a communications practice at The Dealey Group, a full-service agency.   “We couldn’t support our clients’ demand for PR services, and that was something we wanted to change,” explained CEO JoAnn Dealey in announcing Tron’s appointment.