Marketing Tactics

Dollar General wants to make it easier for its employees to pursue higher education.   In a newly announced partnership with Bellevue University, all full-time and part-time Dollar General employees now qualify for $8,000 and $5,250 respectively in tuition assistance after working at Dollar General for a minimum of 30 days. Plus, immediate family members of employees are eligible for up to $2,625, as well.  

We have a tendency to take things that have been with us forever, reinvent them, and give them new names. Mixed-use centers, for instance, are essentially the 21st century version of downtowns. But whereas America’s towns grew up organically alongside harbors, rivers, and transportation crossroads, mixed-use centers aren’t always able to be so logically placed.

Toys "R" Us is doubling down on its new brand positioning, “Today We Play.”   The retailer announced it has begun testing an augmented reality app, called Play Chaser, in 23 stores nationwide, with a chainwide roll-out planned for Oct. 21. Developed in partnership with PlayFusion, the free app allows users to activate different AR mini games and play experiences on their smart device while in Toys "R" Us stores.   

Walmart is about to debut a new initiative to bolster its defenses against its biggest rival.   The discounter's Jet.com site is launching a higher-end private-label brand of household and grocery essentials. The new brand, called Uniquely J, will launch in the coming months with a curated selection of products that include such essentials as coffee, olive oil, laundry detergent, paper towels, and more. Additional items will be added.    

A new Alexa skill is helping Perry Ellis’ customers dress for any occasion.   The menswear brand is assisting its shoppers with the “Ask Perry Ellis” Amazon Alexa skill. Called the first-of-its-kind, voice-activated skill, the technology supports a modern, frictionless shopping experience that enables customers to use their voice to find the right look, and shop for merchandise.   

The acquisition of TaskRabbit allows Ikea to efficiently remove one key barrier (the dislike of furniture assembly) for a segment of customers that have until this point avoided Ikea.  

What happens when a fast-fashion giant crosses a leading fast-food company? For two companies, it spurred a new fashion collection.    Forever 21 and Taco Bell are teaming up to launch an apparel line called The Forever 21 x Taco Bell collection. The line features tops, bodysuits and cropped hoodies for women; a sweatshirt, hoodie and anorak jacket for men, and graphic tees, a pullover and hoodie for girls. All merchandise features each brand’s iconic graphics highlighted by a mix of vibrant prints and colors.  

Walmart is allocating more funds to hurricane relief.    The discount giant announced that it will donate another $5 million in support of Hurricane Maria relief. This is in addition to its previous commitment of $35 million in response to Hurricanes Harvey and Irma.