Children’s lifestyle brand acquired with plans to expand retail footprint

A premium children’s brand is planning a growth spurt.



Private equity firm L Catterton has acquired Hanna Andersson for an undisclosed sum, with the intent of expanding the Swedish children’s apparel retailer across its channels.



Hanna Andersson currently operates a robust e-commerce and catalog business in addition to 55 retail stores and 11 outlet locations.



In partnership with L Catterton, Hanna Andersson plans to rapidly expand its retail store presence by adding to its footprint both domestically and internationally over the coming years. Hann Andersson CEO Adam Stone will continue in his current role.



"We are thrilled to partner with L Catterton, whose deep knowledge of the consumer market, significant operational expertise and value-added approach will enable Hanna Andersson to enter our next phase of rapid growth and success," said Stone.



"Having already achieved significant growth since 2010, Hanna Andersson is primed for even greater expansion as it continues to enhance its traditional product categories while adding new offerings and elevating the brand,” added Nik Thukral, co-managing partner of L Catterton's Buyout Fund. L Catterton current and past investments include PIRCH, Sweaty Betty, Worth, TABI, Restoration Hardware, Baccarat, John Hardy and Sandro & Maje.