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PetSmart takes in-store music to a whole new level


In-store background music isn’t just for the enjoyment of customers and associates anymore.

PetSmart has selected Mood Media to take the audio experience to a whole new level with customized music designed to appeal not only to shoppers but also their four-legged friends.

The retailer is rolling out the innovative music solution to its 1,450-plus locations, using two music programs to distinguish between the main shopping area and its “store-within-a-store” PetsHotel on-site boarding facility.

Music in the larger store environment features an upbeat playlist to create a fun, in-store retail experience for customers and store associates. The music at the PetsHotel will feature modern mellow tunes to create a calm atmosphere to help pets relax and enjoy their stay.

“As the trusted partner to pet parents and pets in every moment of their lives, we strive to have a very personal and engaging in-store experience,” said Shane McCall, VP, store design and visual merchandise for PetSmart. “We listened to the feedback from our pet parents and associates and are excited to collaborate with Mood Media to bring music back into our stores. We’re confident Mood’s unique and customized music programs will further enhance the customer – and pet – experience.”

Mood is delivering PetSmart’s music via its proprietary ProFusion iS Internet platform. The solution includes a web-based digital media manager that allows businesses to automatically schedule music dayparts, incorporate voice messaging and control all content at the corporate, regional or store level.

Leveraging its project management expertise and vast service network, Mood successfully installed all 1,466 PetSmart locations in just 10 weeks.
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