Tron leaves ICSC to set up PR practice

After eight years leading public relations efforts at the International Council of Shopping Centers, Jesse Tron is departing from the association to set up a communications practice at The Dealey Group, a full-service agency.



“We couldn’t support our clients’ demand for PR services, and that was something we wanted to change,” explained CEO JoAnn Dealey in announcing Tron’s appointment.



Following a year’s internship with the National Hockey League, Tron joined ICSC as a media relations coordinator and has spent the rest of his career there, most recently being named VP and head of communications.



Tron’s first assignment with Dealey will be setting up a PR program for JLL, a longtime client of the Dallas-based agency.

---

Connect with me on LinkedIn|Follow me on Twitter