Marketing Tactics

New York City -- Walgreens’ Duane Reade division on Wednesday will open its most ambitious and elaborate store to date, a flagship in downtown Manhattan. The 22,000-sq.-ft. drug store, located at 40 Wall Street, will have an upscale focus, and feature a number of exclusive services and amenities aimed at the Wall Street clientele.

Houston -- Greensboro, N.C.-based Tanger Factory Outlet Centers and Indianapolis-based Simon Property Group announced Thursday that they have entered into a 50/50 joint venture agreement to develop a Tanger Outlet Center south of Houston, in Texas City.

Phase I is slated for 350,000 sq. ft. of brand name and designer outlet stores; the 55-acre site is expected to accommodate future expansion of about 120,000 sq. ft.

Tenant announcements and ground breaking ceremonies are slated for July; the center is scheduled to open in summer 2012.

Sam’s Club is at it again this weekend. Attempting to persuade members to upgrade to the $100 Plus membership level by dangling the additional savings possible via the eValues program in front of them during a key seasonal sales occasion. The program is innovative and convenient in that money-saving offers are loaded directly onto members’ cards, but encouraging upgrade activity in the current economic climate is quite challenging, even when the immediate savings available via the eValues program more than offset the additional membership fee.

By Brad Tuckman, ksckreate.com

Quick. Name the winner of this past season’s American Idol.

Did the name Scotty McCreery immediately come to mind? The country crooner’s distinctive voice probably gives him a better chance of commercial success than some other recent winners, and Walmart is doing its part to jump start his career along with other Idol runners up.

New York City -- O'Neill Clothing, a surf, snow and youth lifestyle brand, will open a flagship in Santa Monica, Calif., on July 8.

Inspired by the oceanfront home of company founder Jack O'Neill's, the store is designed to offer an authentic environment to illustrate the brand’s lifestyle. Window displays showcase one-of-a-kind artwork from O'Neill employees and friends, and the interior is lined with various photography from past decades and current advertising campaigns.

SAN FRANCISCO — Gap Inc. announced that it plans to open its first Gap store in Egypt this July and its first Gap and Banana Republic stores in Morocco this October. These store openings will mark the company’s first entry into Africa.

As part of an existing franchise agreement with The Fawaz Al Hokair Group, Gap will open its first Egyptian store in the Mall of Arabia in the capital city of Cairo. Two additional Gap stores will open at Cairo’s City Stars Mall and Sun City Mall this October.

Lewisville, Texas -- Consumer deal-seeking is here to stay, according to a new report by Parago. The study, Shopper Trend Report: Values, Deals & How Far They’re Willing To Go To Get Them, provides a comprehensive look at the entire deal landscape, from traditional clipped coupons to mobile applications. It finds that deal-finding has evolved from a necessity for cash-strapped consumers to an attractive, trendy activity that all shoppers now pursue. It also examines how these trends will likely continue to affect shopper behavior.