Marketing Tactics

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

New York City -- What topics interested retailers most in the first half of 2011? The most popular stories with chainstoreage.com readers from January through June ran the gamut, from the top 10 retail markets for 2011 to Dollar General’s ambitious expansion. Take a look at our top 10 most popular stories: 
 
1. Top 10 retail markets for 2011

PLEASANTON, Calif. — Ross Stores will celebrate on July 16 the opening of its 1,000th Dress for Less store in North Pleasant Hill, Calif. 

Ross Stores' announcement of its 1,000th Dress for Less store follows strong monthly and quarterly sales and earnings, as the company continues to thrive in the down economy.

RACINE, Wis. — SC Johnson has introduced Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26 fluid ounce trigger bottle.

According to SC Johnson, data shows U.S. consumers are not keen on refilling their household cleaning bottles and is hoping the launch of Windex Mini will help the company understand why that is the case.

Such retailers as Target, Best Buy, Home Depot, JCPenney, Lowe’s and Walmart are part of an organization called the Coalition for Responsible Transportation (CRT) that is pushing a new approach designed to reduce emissions at the nation’s ports. The retailers along with Hewlett Packard, Nike and a host of leading transportation providers have teamed with the Environmental Defense Fund and the U.S. Environmental Protection Agency to launch a program called, “EPA SmartWay Drayage Program.”

New York City -- Next-generation digital signage that uses the latest in holographic imaging and audio-visual technology to create the illusion of a real person is making its U.S. debut at Duane Reade’s new flagship in downtown Manhattan.

The first Target stores in Canada won’t open until 2013, but the company recently announced it retained MDC Partners to lead the development of its overall marketing efforts. According to the company, the MDC integrated team is being led by kbs+p Canada and Veritas Communications, along with support from Northstar Research Partners and BOOM! Marketing.