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Survey: best retail site


Austin, Texas Golfsmith International Holdings announced that its Web site ( was recognized as one of the top retail sites for customer service and overall customer experience.

The two mystery shopping studies, conducted by the e-tailing group, each benchmarked 100 retail Web sites. Golfsmith was the only company to be recognized in the “top performers” for both studies.

The e-tailing group’s Customer Service Study measured how well a retailer delivers on a variety of attributes, including how easy it is to search for products on a retailer’s Web site; the speed of the checkout process online; if an 800 number is easy to find online; how fast orders are delivered; and much more.

Other retailers recognized included Babycenter, Bluefly, Brooks Brothers, Brookstone, Crutchfield, HP Home and Home Office, Lands’ End and Walmart.

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