Marketing Tactics

EDEN PRAIRIE, Minn. — Supervalu announced that plans to transition 40 stores to zero waste operations by the end of its current fiscal year ending Feb. 29, 2012. 

PORT WASHINGTON, NEW YORK — Women are the majority spenders in the juvenile products market, accounting for 77% of total dollars spent, while nearly half of all dollars spent come from parents buying for their own children, according to The NPD Group.

Buyers ages 25 to 44 account for 57% of dollars spent on juvenile products, while more than half (55%) of the dollars spent in the juvenile products market comes from occasion-based shopping such as childbirth, baby showers, and adoption.

New York City -- The Private Label Manufacturing Association reported Tuesday that store brands have capped a decade of strong growth by posting sales increases across all three of the major retail channels in 2010 and pushing dollar market share to new all-time highs in supermarkets, drug stores and total outlets.

SANTA MONICA, Calif. — Walmart announced that it will offer four EPs featuring highlights from American Idol Season 10. The EPs are available exclusively in stores and on Walmart.com.

Urban street wear retailer Dr. Jay’s has updated its flagship store in Manhattan, with a fresh, bold look that invigorates the popular brand while enhancing the customer experience.

LA JOLLA, Calif. — Select Target stores are now the exclusive retailer of Bear Naked's newest breakfast cereal.

Bear Naked Nut Cluster Crunch comes in honey almond and maple nut variety is available for a suggested retail price of $3.99.  

Bear Naked, which specializes in natural food products, was designed to give busy, active people the natural energy they need to make the most of their morning.

WAYNE, N.J. — Toys"R"Us announced that it will offer an exclusive collection of toys based on the animated short Toy Story: Hawaiian Vacation, playing in theaters in conjunction with Cars 2.

Examples in the line include:

• Sheriff Woody 16-inch action figure dressed in Hawaiian shirt, straw hat and lei. The toy can say 20 phrases when kids pull the string on his back and plays Hawaiin music.

New York City -- Limelight Marketplace, an indoor mall in Manhattan, is getting a major facelift. The shopping venue will re-launch in September as a three-story department store called Limelight. Renovation costs will total almost $4 million.

"We want to display Limelight as a 'fashion-forward' venue with sophisticated and modish aesthetics," said developer and owner Jack Menashe. "The restored architecture makes Limelight the distinctive spot that it is -- allowing for an exciting shopping experience.”