Marketing Tactics

Indianapolis -- More than half of U.S. consumers who’ve made at least one purchase on their smartphone have done so based on a marketing message delivered via mobile email, according to a new study by ExactTarget.

While calling, texting and emailing remain the most frequent daily activities for smartphone users, the study found consumers are increasingly using their smartphones for more than the basics.


Key findings of the research include:

BENTONVILLE, Ark. — Walmart announced that it will offer customers savings of 10 cents a gallon on all fuel, gas and diesel at participating Murphy USA and Walmart gas stations.  The reduction is part of a 90-day Rollback program.

Bentonville, Ark. -- Wal-Mart Stores is cutting gas prices by 10-cents a gallon for three months to help consumers worried about their spending amid a sputtering economy and busy summer travel season. The chain said that customers visiting participating Murphy USA and Walmart gas stations in 18 states through Sept. 30 will receive a discount on all fuel, gas and diesel purchases when they use a reloadable Walmart gift card, Walmart MoneyCard or a Walmart credit card.

Tustin, Calif. -- Gold Max of California announced that is on track to open 100 Gold Max stores in Southern California within the next year.

With more than 150 stores, Gold Max operates the United States’ largest chain of stores specializing in buying gold and precious metals from consumers. Gold Max entered the Southern California market in the fall of 2010 and opened eight stores.

BENTONVILLE, Ark. — Sam's Club is helping parents prepare for the back-to-school season by offering free children's health and ID screenings at stores nationwide on July 9.

BENTONVILLE, Ark. — Sam's Club announced that all of its members can take advantage of its eValues program for savings on select items through July 4. 

"Just in time for Independence Day, we are offering all members freedom to sample our eValues and find everything they need for the holiday," said Mike Turner, SVP membership at Sam's Club. "From TVs and computers to hamburgers, cheese trays and pork barbecue, we are celebrating with summer savings.

Featured products and savings include:

Leveraging the social and mobile channels to present a unified cross-channel experience is one of the keys to maximizing online holiday sales this year, according to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report.

ST. PETERSBURG, Fla. — HSN announced that on Sept. 21 and 22 it will debut an exclusive collection from designer Adam Lippes.

Lippes Love ADAM collection will feature sleek button down blouses, modern wide-leg pants, printed dresses, fur-trimmed outerwear, embellished skirts and cropped jackets, HSN reported.