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Missoni brand will bring freshness for fall
Italian luxury brand Missoni hits target stores this fall (Sept. 13 to Oct. 22) and like a lot of the edgier designer exclusives the retailer brings into its stores you have to wonder about the degree of brand awareness among the Target faithful. Missoni certainly sounds like it could be an Italian luxury brand, but then the same thing could be said of Mossimo, Merona or any brand that ends in a vowel.