Walmart expands Great Value brand

BENTONVILLE, Ark. Walmart announced that it has expanded its Great Value brand in the United States. The product re-launch is beginning this month with the majority of products appearing on store shelves by the end of May.

The retailer has introduced more than 80 new products, such as thin crust pizza, fat free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double stuffed sandwich cookies and teriyaki beef jerky.

Walmart said it tested thousands of products against national brands to ensure their quality was equal to or better. In addition to product testing, Walmart redesigned Great Value packaging graphics to create a consistent, recognizable look throughout the store, making it easier for customers to find their favorite products. The new Great Value packaging offers easy-to-read nutrition labels and more appetizing food photography. Walmart also reduced packaging when possible as part of the company's sustainability goals.

"Walmart remains committed to providing our customers with quality national and private brand products at unbeatable prices," said Andrea Thomas, Walmart's SVP private brands. "Through our Great Value brand re-launch, we are delivering on our promise to provide customers with the quality products they need and want at a price they can afford to help them save money and live better."

The Great Value brand is a key part of Walmart's "Save money. Live better." message and its success will help that resonate with consumers.