Marketing Tactics

WASHINGTON — A report released Thursday by Bloomberg said that U.S. consumer confidence held last week at the second-lowest level of 2011 as the highest number of households in three years said it was a bad time to spend. 

The Bloomberg Consumer Comfort Index was minus 49.3 in the period to Sept. 11, near the 2011 low of minus 49.4 reached in May. The buying climate gauge slumped to the lowest level since October 2008.

According to the report, the majority -- nine out of 10 -- of Americans polled had a negative view on the economy.

New York City -- Chipotle Mexican Grill has opened a new format, called ShopHouse Southeast Asian Kitchen, in Washington, D.C.’s, DuPont Circle neighborhood.

The Asian-themed eatery uses the same set-up as the company’s namesake restaurants, with customers able to customize the food offerings.
 

MINNEAPOLIS — Target announced that it will offer an exclusive edition of Tony Bennett's next studio album, "Duets II." The deluxe edition of the album will be available at Target stores and at Target.com beginning Sept. 20. Target previously partnered with Bennett in 2006 for his album "Duets An American Classic." 

“I celebrated my 85th birthday in August and the celebration is continuing with this special gift to my fans,” said Bennett. “I hope they enjoy the extra songs found only at Target.”

Santa Paula, Calif. -- Centro Properties Group US announced a 2,000-sq.-ft. lease has been executed with Panda Express at Santa Paula Shopping Center, located in Santa Paula, Calif.

Centro Properties Group, based in New York City, is the owner of Santa Paula Shopping Center.
 

CHICAGO, and COLLINGSWOOD, N.J. — A universal product sustainability score would influence the brand purchase decisions of health and eco-conscious consumers, according to new research from Ryan Partnership Chicago and Mambo Sprouts Marketing.

The Promenade Shops at Centerra and the City of Loveland, Colo., are gearing up for a single September evening event that combines local artists, musicians and a one-night-only VIP shopping experience. 

The Art of Fashion takes over The Promenade Shops at Centerra on Sept. 22 from 5 p.m. to 10 p.m., and offers one-night-only shopping discounts, complimentary drinks, hors d’oeuvres, in-store events, door prizes, chair massages, makeovers, demonstrations and more.

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot. 

Orange, Calif. -- Indianapolis-based Simon Property Group said that its Block at Orange shopping center will officially be rebranded as The Outlets at Orange.

The new name will signify its distinction as the only outlet and value retail destination in Orange County, Calif. Among the new retail names at the center will be Nordstrom Rack and Esprit.