Kay Jewelers launches cash-for-gold program

Akron, Ohio Kay Jewelers announced Tuesday that is getting into the cash-for-gold by mail business and adding a video dimension.

The chain said its new program will provide a way for consumers to see video online of their packages of gold items being opened, unpacked and weighed by the company. Kay said the video makes the process more transparent for customers.

In announcing the program, Kay said if consumers are unhappy with the payment amount or any other part of the service, they can return the check within 14 days of when it was issued and their gold will be sent back to them at no cost.

Kay Jewelers is owned by Sterling Jewelers, the U.S. division of Signet Jewelers.