Marketing Tactics

NEW YORK — Walmart is bringing back its layaway program this holiday season, responding to pressures on low income consumers, MarketWatch reported.

Walmart, which canceled the program in 2006, except for fine jewelery, based on costs and limited use, is bringing back the program at its Walmart U.S. stores for Oct. 17 to Dec. 16 for electronics and toys, according to the report.

HOFFMAN ESTATES, Ill. — Kmart announced that it is launching the Latina Smart Fund in celebration of National Hispanic Heritage Month. Promoted through Kmart's Latina Smart Facebook page, the Latina Smart Fund will award $25,000 in scholarships to graduating high school seniors and/or students currently enrolled in college, technical or trade schools.   

Bellevue, NY -- In a survey released Wednesday by thrift retailer Savers Inc., the average family is expected to spend $300 on Halloween costumes, décor and celebrations this year.

According to the Halloween Shopping Survey, 90% of adults are planning to create a brand new look this season rather than repurpose old costumes, and another 81% will purchase new decorations for their home. 

Washington, D.C. -- A report released Thursday by Bloomberg said that U.S. consumer confidence held last week at the second-lowest level of 2011 as the highest number of households in three years said it was a bad time to spend.
 
The Bloomberg Consumer Comfort Index was minus 49.3 in the period to Sept. 11, near the 2011 low of minus 49.4 reached in May. The buying climate gauge slumped to the lowest level since October 2008.

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot. 

Orange, Calif. -- Indianapolis-based Simon Property Group said that its Block at Orange shopping center will officially be rebranded as The Outlets at Orange.

The new name will signify its distinction as the only outlet and value retail destination in Orange County, Calif. Among the new retail names at the center will be Nordstrom Rack and Esprit.

BENTONVILLE, Ark. — Sam's Club has announced the availability of three new proprietary brands found exclusively at Club locations nationwide: Simply Right, Artisan Fresh and Daily Chef. 

The products under the three brands were previously all available under the Member's Mark brand. Sam's Club said it decided to break out the labels after research determining members' priority needs in health and wellness, fresh, flavorful meal solutions and everyday cooking.

San Francisco -- Williams-Sonoma and Barclaycard announced Thursday a new co-branded Visa credit card and loyalty program, allowing cardholders to earn points redeemable for culinary-themed awards and enjoy a wide range of perks.