Ahold expands DemandTec use at U.S. stores

SAN CARLOS, Calif. Ahold U.S. is expanding its use of DemandTec solutions.

DemandTec announced that it has implemented additional solutions across Ahold's U.S. stores (The Stop & Shop Supermarket Company LLC, Giant of Maryland LLC and Giant Food Stores LLC) to help business users at the retailer better understand their customers and execute merchandising and marketing strategies that attract and best serve those customers.

"Ahold USA is dedicated to engaging our customers by anticipating and fulfilling their needs. DemandTec's nextGEN solutions help us improve our knowledge of shoppers and enable us to make better marketing and merchandising decisions," said Dave McGlinchey, SVP merchandising support at Stop & Shop/Giant of Landover. "In expanding our partnership with DemandTec we expect to further enhance our ability to take action based on our customers' wants and needs."