Marketing Tactics

Jacksonville, Fla. -- Stein Mart said Tuesday that it has partnered with ad agency ArnoldNYC to launch a national campaign focusing on digital and social engagement.

"Love at First Find," which launched Monday, consists of digital, social media, TV, print and radio, and stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website.

Minneapolis -- Target Corp. said Tuesday that its entire website crashed due to unusually high demand for its just-released Missoni for Target collection. Various newspapers reported that the collection was flying off the shelves of stores, and that some stores were sold out within minutes.

The hotly anticipated Missoni line features some 400 items, ranging from housewares to apparel. It is Target’s largest, limited-time designer collection to date.

Winston-Salem, N.C. — Family Dollar Stores has found itself a way to better understand how customers respond to its in-store displays and promotions, and how they can be improved to generate more sales. The discount retailer has engaged RockTenn, manufacturer of consumer packaging solutions and BVI Networks, a provider of real-time in-store monitoring, to open the first large format "ShopperGauge" branded retail learning lab at Family Dollar Stores.

Winston-Salem, N.C. -- RockTenn and BVI Networks announced the debut of its first large-format ShopperGauge Retail Learning Lab at Family Dollar Stores.

The goal is to provide a state-of-the-art “learning laboratory” in a set of real stores where Family Dollar and its suppliers can test designs, displays and promotions with customers, ultimately improving the in-store shopper experience.

Northbrook, Ill. -- Oakbrook, Ill.-based Mid-America Asset Management said that Saks has signed a lease for 25,900 sq. ft. at Village Square of Northbrook in Northbrook, Ill., to open its third Saks Fifth Avenue Off 5th store in Chicagoland.

The store, which will unveil a new design, is slated to open in November.

Mid-America is the exclusive leasing representative for the 334,995-sq.-ft. shopping center located on Chicago’s North Shore.

GRAPEVINE, Texas — GameStop announced that customers can get double the PowerUp Rewards points just by reserving and paying in full on select games by Oct. 16, 2011. Participating games include:

• Assassin's Creed: Revelations

• Batman: Arkham City

• Battlefield 3

• Elder Scrolls V: Skyrim

• Super Mario 3D Land

• The Legend of Zelda: Skyward Sword

ITASCA, Ill. — Supervalu's Jewel-Osco chain announced that it will celebrate Hispanic Heritage Month with its fourth annual VIP reception to honor the culture and significant achievements of the Hispanic community. The signature event, "Sabor de la Herencia Hispana," will be held Sept. 14, at the National Museum of Mexican Art, 1852 W. 19th Street, Chicago, from 6 to 9 p.m.  

ATLANTA — Canada's importance to the retail industry continues to grow, made evident by the recent news that Office Depot has engaged ShopVisible, a leading provider of on-demand e-commerce, social commerce, and mobile commerce solutions, to launch the retailer’s new Canadian-facing e-commerce site.