Kohl’s receives Britney Spears partnership nod

New York City Consumer branding licensor Iconix Brand Group said Tuesday it will continue its partnership with Britney Spears for its Candie's brand sold exclusively at Kohl's Department Stores.

Spears will appear in Candie's fall television, print, online and in-store advertising campaign. She recently appeared in the junior brand's spring print and online marketing campaign.

Julie Gardner, Kohl's executive VP and CMO, said, "We are very excited that Britney Spears will continue to appear in the fall 2009 Candie's Only at Kohl's advertising campaign. After a successful launch in spring, we know Spears has a strong connection with our young shoppers who want great style at exceptional value."

The campaign will be heavily integrated into Kohl's fall marketing vehicles, including national broadcast, outdoor billboards, circulars, in-store graphics, online, direct mail and e-mail blasts.