Marketing Tactics

New York City -- Robert Tacker, former chief marketing officer at Target, has been appointed executive director for Adopt-A-Classroom, a national nonprofit organization dedicated to supporting teachers and ensuring all children have equal access to quality education.

Thacker joins the group following four decades in marketing and advertising at OfficeMax, Target and Sears and as former President and CEO of BBDO Minneapolis.

CHICAGO — Searching for the best bargains has become pastime among shoppers, according to research conducted by Mintel Inspire.

According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year; while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.

MOORESVILLE, N.C. —  Following a disappointing second quarter and a pledge to improve going into the second half of the year, Lowe's has launched a new brand strategy to help better position itself as a market leader in home improvement retailing. The company's new tagline, "Never Stop Improving," will replace "Let's Build Something Together," in a new advertising campaign that launched Monday.

Exclusive arrangements with celebrities can be a good thing, as long as the right celebrity is involved. Target appeared to pick a winner last year when it tied up with Food Network celebrity chef Giada De Laurentiis to launch an exclusive line. Now, Consumer Reports has confirmed that at least one of the key items in the line tastes really good.

MINNEAPOLIS — Target announced that this fall it is investing more than $50 million in education. The donation will fund programs such as Target School Library Makeovers, Take Charge of Education and a series of education grants and awards that will provide the resources needed to help students and teachers excel, the company reported.

NEW YORK — One-in-six Americans (15%) uses an e-reader device, a new study from Harris Interactive found. This is up from less than 1-in-10 (8%) last year. 

Legendary crooner Tony Bennett must live by the proverb if you love what you do you’ll never work a day in your life. He just observed his 85th birthday, has an exclusive deluxe edition of his album “Duets II” hitting Target stores today and is scheduled to perform throughout the United States during the remainder of the year. The new album is the second time Bennett has offered an exclusive mix of songs at Target with the first being the 2006 release of “Duets An American Classic.”

NAPERVILLE, Ill. — OfficeMax announced the fifth anniversary of its A Day Made Better program to support teachers. Through the program, OfficeMax will surprise 1,000 teachers on Oct. 4 with $1,000 each worth of school supplies.