Staples declares back-to-school season start

FRAMINGHAM, Mass. Staples has declared July 15 the official start of the 2009 back-to-school shopping season.

Staples claims its more than 20 years of experience in the back-to-school supply industry has enabled it to analyze trends and shopping patterns to determine the first day of the season. This year, the company predicts back-to-school shopping will start a week later than in 2008 primarily because students are starting classes later due to the Labor Day holiday and the large number of weather-related closings the previous school year.

“Staples has the back-to-school products students most want to help them start the school year off right,” said Jevin Eagle, EVP merchandising and marketing of Staples, Inc. “Next week’s ‘First Bell’ marks the start of the back-to-school shopping season and our commitment to helping parents save on the most important items on their student’s shopping list, making shopping easy and affordable.”

To get ready for back-to-school season, Staples is promoting such items as backpacks, notebooks and pencils.