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Marketing Tactics

  • Competitive cooking event drives Sam’s Club traffic

    Sam’s Club home office last week hosted 50 competitive barbecue teams who traveled to Northwest Arkansas for the final round of competition in the inaugural Sam’s Club National BBQ Tour. The event kicked off back in April when teams battled for a spot in the championship, which was sanctioned by the Kansas City Barbeque Society.

    The winner of the event, TippyCanoe BBQ Crew of St. Ansgar, Iowa, received a cash prize of $35,000, while a total of $400,000 in prize money was awarded to teams throughout the course of the tour.

  • Adler helps eBay take mobile to the streets

    NEW YORK — eBay announced that it has joined with designer Jonathan Adler to open The eBay Inspiration Shop, a 24/7 shoppable storefront in New York City showcasing a collection of new, must-have merchandise for the fall season. What makes the store unique, according to eBay is that customers can shop for the featured items using their smartphone.

  • Banana Republic dresses up wine for the holidays

    SONOMA, Calif. — Banana Republic and Clos Du Bois Winery announced that they have teamed up for a line of limited-edition wine bottles adorned with festive labels designed by Banana Republic creative director Simon Kneen. The wine bottles, available in Nort Coast Chardonnay and North Coast Cabernet Sauvignon varietals, are priced under $20 and will feature Kneen's hand-sketched labels.

  • More consumers to use mobile devices to comparison shop this holiday season

    WASHINGTON — It looks like this year's holiday shoppers have a renewed focus on value and will comparison shop by utilizing smartphones, tablets and mobile applications to make purchasing decisions, according to the latest National Retail Federation Survey.

  • Sears plays up online toy shopping with new website

    HOFFMAN ESTATES, Ill. — Sears announced that it has expanded its online toy shop to provide parents with a trusted and fun resource for toy advice. 

  • CVS/pharmacy to host Halloween customer appreciation event in stores

    WOONSOCKET, R.I. — CVS/pharmacy is holding on Oct. 23 its first annual "2011 Halloween Party and Customer Event" at all 7,200 locations nationwide.

    Children who slip on a Halloween costume and purchase any item at any CVS/pharmacy location on Oct. 23 during regular store hours will receive one free Halloween gift pack per child, as well as an in-store costume photo shoot, which includes a free 5x7 print, during select times throughout the day.

    The Halloween gift pack, available for free with any purchase while supplies last, includes:

  • Macy's names next designer for capsule collection series

    NEW YORK — Macy's has announced Doo-Ri Chung as the next acclaimed fashion designer to take part in the designer capsule collection series for the retailer's contemporary fashion 'Impulse' department.

  • Payless seeks charities for annual giving program

    TOPEKA, Kan. — Payless ShoeSource announced that it is inviting nonprofit organizations to join the retailer in its big holiday giving program, Payless Gives Shoes 4 Kids, where it will deliver more than $1.2 million of free shoes to children of families in need across the U.S., Canada, Puerto Rico and in 11 Latin American and Caribbean countries this holiday season.  

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