Marketing Tactics

Promotions during September saw mixed outcome with some retailers increasing the number of pages and inserts, while the rest decreased the volume of promotions. The contrasting promotional strategies among the retailers led to the overall change being minimal. 

Like August, the largest decrease was Lowes, which saw a 61% drop in number of number of pages per market and 54% decline in inserts per market. This was a result of Lowes not having promotions in the second and third week of both August and September.

SAN FRANCISCO — Facebook's influence on retail continues to grow as eBay announced that it has integrated the social network's Open Graph functionality into its storefront and fulfillment platforms.

New York City -- Gap executives reaffirmed its commitment to reducing square footage at home, aggressive international expansion and online growth during a presentation at Gap Global Creative Center in New York City. Gap also revealed that its online-only Piperlime division will explore a store concept next year and is testing men’s apparel.

Japanese retailer Uniqlo will officially open the doors to its Fifth Avenue global flagship on Friday, Oct. 14. But after a sneak peak of the store, all I can say is “Wow!” At 89,000 sq. ft., Uniqlo is massive — with 100 fitting rooms, 45 checkouts, 100 LCD screens, four glass elevators, and three floors of merchandise. It feels more like a high-tech department store than a specialty store.

Nashville, Tenn. -- The Congressional Coalition on Adoption Institute (CCAI) honored IHL president and Retail Orphan Initiative (RetailROI) co-founder Greg Buzek with the first annual Paul Singer Award at the 13th Annual Angels in Adoption Congressional gala. RetailROI is a charitable foundation that was established to help the 400 million orphaned and vulnerable children worldwide.

The award was presented in a ceremony on Oct. 5, in Washington, D.C.

NEW YORK — Uniqlo’s NYC flagship may at first seem out of place amongst its Fifth Avenue neighbors, including luxury brands Tiffany & Co., Bergdorf Goodman, Louis Vuitton and Prada, but the location signifies the brand’s “made for all” mantra and its appeal to customers of all income levels.

New York City -- Ann Inc., parent to Ann Taylor and Loft brands, announced Wednesday it will launch a four-year investment in young women’s leadership.

New York City -- Uniqlo, the expansion-minded Japanese apparel retailer, on Friday will open its largest store in the world, an 89,000-sq.-ft. flagship on Fifth Avenue. The three-level store reflects the chain’s ambitious designs on the United States and also the changing nature of Fifth Avenue, which is experiencing an influx of moderately-priced retailers.

Uniqlo is looking to grow its business to $50 billion by 2020. U.S. expansion figures into its strategy.