BP to roll out digital signage at pump and in stores

New York City BP has selected Retail Media Co. as its U.S. provider for digital signage, both at the pump and in convenience stores.

RMC plans to build out a network of screens above the pumps in 1,000 or more BP- and ARCO-branded gas stations in the United States. The deal is the culmination of a request-for-proposal process that began July 2008, during which RMC was selected from a field of competitors, the company reported.

In addition to weather, traffic and commercials at the pump, RMC's network will provide original content produced just for the network.

"Our mission is to affect consumer behavior. To do that we have to be engaging," said Adam Bleibtreu, CEO of RMC. "RMC is committed to creating a unique, enjoyable and exclusive experience for BP and ARCO customers."