Marketing Tactics

PLANO, Texas — JCPenney and Iraq and Afghanistan Veterans of America, the nation's first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, announced that they are joining forces to provide America's newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. 

EL SEGUNDO, Calif. — Fresh & Easy will kick off its annual in-store holiday food drive across all of its stores next month in honor of National Food Bank Week.

From mid-November trough Dec. 31, customers can donate canned and boxed goods in specially designated boxes at Fresh & Easy stores in Arizona, California and Nevada.

Last holiday season, the retailer and its customers donated more than $1 million in food to local food banks and charities.

New York City -- While 43% of smartphone owners have installed and used a retailer's app, only 14% of those who installed them say the app led to a purchase decision, according to the most recent Retrevo Pulse Study, an ongoing study of tech industry trends conducted for the consumer electronics shopping and review site.

CHICAGO — As many as 71% of consumers earning less than $100,000 per year are planning to trim back their spending this holiday season, according to new research, “Holiday Shopping 2011,” released Tuesday by SymphonyIRI Group.

Walmart’s deeper affiliation with NASCAR continued this week as the good old boys headed to Alabama’s Talladega super speedway for the Good Sam Club 500 where race fans were provided the opportunity to participate in Race Time at Walmart activities.

New York City -- Barnes & Noble said Thursday it has expanded its BN.com Marketplace, adding over one million new products to the catalog.

The retailer also announced online third-party partnerships with Wayfair.com, Right Start, UnbeatableSale.com, School Specialty, Abe’s of Maine, Delivery Agent and more.

BN.com Marketplace has introduced five new categories including Home and Gift, Consumer Electronics, Arts and Crafts, Toys and Games and Baby.

Crossmark and FLW Outdoors announced a new joint venture called Out Front Marketing and have already signed on Walmart as a client to use the firm’s “Mobile Brand Boxes” to promote Walmart’s USDA Premium Beef program.

BENTONVILLE, Ark. — In honor of Adopt-a-Dog Month in October, Sam's Club announced that it is pledging $20,000 of Simply Right branded pet food, supplies and Sam's Club gift cards to four U.S. animal shelters in need of support following recent natural disasters. The pet food is part of Sam's Club's new proprietary brand Simply Right line of quality and affordable pet care products, available exclusively to Sam's Club members.