JCPenney and Dreams play ball

PLANTATION, Fla. Licensed sports merchandiser Dreams announced an agreement with JCPenney that provides customers the ability to purchase from an array of licensed sports memorabilia and apparel directly from the retailer’s online sports fan shop at www.jcp.com. The new site provides an expanded offering of licensed sports merchandise from professional teams, colleges and athletes. The new and expanded online sports fan shop will launch in Oct.

Dreams offers JCPenney the ability to make championship products such as World Series merchandise available to customers.

“Our partnership with Dreams expands our high-quality offering of sports merchandise, providing more shopping options for our customers,” said Steve Lawrence, EVP men’s apparel at JCPenney. “We know that our customers are passionate about their sports teams and our new and expanded online sports fan shop will allow us to offer them their favorite licensed team product in a quick and more convenient manner.”