Marketing Tactics

Duluth, Ga. -- Airport retailers around the globe are missing out on valuable opportunities to generate more revenue from time-starved and mobile-enabled travelers, according to a recent survey by NCR Corp., a leading provider of airline and airport self-service, retail, wayfinding and mobile solutions.

To be truly fashion-forward, a closet must be refreshed periodically. This is equally true for premiere, class “A” regional malls that pride themselves on offering the hottest apparel and most fashionable retail the industry has to offer. If wardrobe success depends on what’s hanging in your closet, shopping centers hang their success on merchandising savvy and tenant mix.

NEW YORK — Macy's will soon have a Brazilian feel when the company debuts "O Mercado, the Market at Macy's" on April 22 in about 300 stores and online at Macys.com. The company describes O Mercado as a curated shop of Brazilian products, and it is the next installation of the retailer's "Brasil: A Magical Journey" campaign, which will officially kick off on May 16.

Building collaborative relationships between design visionaries and construction teams was the fundamental theme underscoring the tips for success shared in the SPECS Planning & Design workshop session “Going from Prototype to Reality, Without Losing the Sizzle.”

Bentonville, Ark. -- Wal-Mart Stores Inc. said Tuesday it will hire 100 additional developers in India as part of its @WalmartLabs unit, which is focused on growing the retailer’s social media and mobile presence globally.

In November, WalmartLabs, under the retailer’s global e-commerce group, will build an operation in India to use social media and digital technology to attract shoppers.
 

Miami Beach, Fla. -- Walgreens and Car Charging Group, a nationwide provider of electric vehicle (EV) charging services, have expanded EV charging services to 13 Walgreens locations in Orlando and Tampa/St. Petersburg, Fla.

The two companies plan to broaden their EV charging services with more locations in major metropolitan cities in Florida, as well as in other cities including Phoenix; Akron, Canton and Columbus, Ohio; and Austin, Texas.

Atlanta -- Teavana Inc. on Monday said it will buy Canadian tea retail chain Teaopia Ltd. for $26.9 million in cash. It is Teavana's first major acquisition since it went public last year.

Teaopia operates 46 stores, primarily in high-end malls across Canada and online. Last year it generated net sales of approximately $17 million and opened 12 stores.

Teavana operates 200 company-owned stores in 39 states, including one store in Canada, and 18 franchised stores primarily in Mexico, as well as through its website.

BENTONVILLE, Ark. — DreamWorks has become the latest studio to offer its titles through Walmart's in-store, disc-to-digital service powered by Vudu. At more than 3,500 Walmart stores, customers can convert such DVD and Blu-ray titles as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon into digital copies that can be accessed from any web-enabled device.