Payless embarks on a beauty venture

TOPEKA, Kan. Payless ShoeSource announced an alliance with Maesa Group to create a collection of new beauty and body care products to be available exclusively in about 1,500 Payless ShoeSource stores this fall.

Payless said it expects to expand the new product offering beyond the initial 1,500 stores to additional stores in the future and the new lines will be sold under two brand names: Zoe & Zac and Unforgettable Moments.

The forthcoming new products will include a range of body care and beauty items such as lotions, creams, butters and shower gels for body, hands and feet; fragrances and mists; color for eyes and lips; as well as nail polishes, among others, starting at $2.99 an item.  

"Our shoppers have responded very positively to our initiatives to go beyond footwear and democratize fashion and design in accessories as well, and this is one step further to bring consumers beauty products," said LuAnn Via, CEO of Payless.  "Our new beauty line will feature the latest ideas, colors, shimmers, scents and formulas in the beauty and body care category and give our customers additional items to complete their personal sense of style, as well as offer great gifting options -- all a great price."  

The new beauty and body care collections are due in stores in early Sept.