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St. Patrick’s Day spending predicted to be up over last year


Washington, D.C. A report released Monday predicted that St. Patrick’s Day celebrants will spend an average of $33.05 on decorations, party favors and green attire, up slightly from $32.80 last year.

According to the National Retail Federation’s 2010 St. Patrick’s Day report, conducted by BIGresearch, total spending is expected to reach $3.44 billion.

“With many people still worried about the economy, St. Patrick’s Day is a great opportunity for consumers to have a little fun,” said Tracy Mullin, president and CEO, NRF. “Retailers as well as restaurants should see an increase in traffic this year as people begin to shake off their winter blues and celebrate this traditionally festive holiday with friends and family.”

Of those planning on celebrating, eight out of 10 (80.8%) will simply put on their brightest green tie or sweater, but others want to have a bit more fun -- nearly three out of 10 (29.6%) will attend a party at a bar or restaurant. Another third will stay at home and cook a traditional meal (33.3%).

However, it seems the real interest this year is in heading to a private party (18.9% versus 16.7% in 2009) or decorating a home or office (23.3% versus 21.8% last year.)

Young adults appear to be the biggest Paddy Day spenders. The average 18-24-year-old is expected to spend $40.18, up from $36.05 last year. Additionally, 39.2% of young adults are planning on attending a private party, compared with 35.4% last year.

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