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Marketing Tactics

  • DreamWorks joins Walmart's disc-to-digital service

    BENTONVILLE, Ark. — DreamWorks has become the latest studio to offer its titles through Walmart's in-store, disc-to-digital service powered by Vudu. At more than 3,500 Walmart stores, customers can convert such DVD and Blu-ray titles as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon into digital copies that can be accessed from any web-enabled device.

  • Target to give away 1.5 million reusable bags on Earth Day

    Minneapolis -- Target Corp. will celebrate Earth Day by distributing 1.5 million reusable bags in all of its stores on April 22.



    In addition, Target will offer guests simple, sustainable solutions and more than $50 in savings on sustainable products throughout April in our stores and via a limited-time website. The retailer also will partner with Recyclebank, an organization that promotes sustainable decisions by allowing individuals to earn rewards for actions like recycling and reducing water use.



  • Loss widens at Talbots

    HINGHAM, Mass. — Talbots' fourth-quarter loss widened to $53.2 million, or 77 cents per share, from last year’s loss from continuing operations of $2.8 million, or 4 cents per share. 

    Fiscal year 2011 loss from continuing operations was $111.8 million, or $1.62 per share, compared with last year’s income from continuing operations of $7.6 million, or 11 cents per share. 

  • Tractor Supply passes billion-dollar barrier in first quarter

    Reacting quickly to an early spring, Brentwood, Tenn.-based Tractor Supply Co. said its first-quarter sales increased 22% to $1.02 billion.

    Same-store sales for the quarter increased 11.5%. The country’s largest farm-and-ranch retailer, which will release its full first-quarter earnings results April 25, said the same-store sales increase was driven, in part, by early spring weather in 2012.

  • Aligning E-Commerce and Brick-and-Mortar Sales Incentives

    By Seth Sarelson, [email protected]

    In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.

  • The formula(ry) for lower prescription drug costs

    Walmart and healthcare partner Humana are out with a new prescription drug program called Rx4Value that guarantees saving and relies on the proven strategy of improving affordability by restricting choice to generic drugs.

  • Trademark acquires retail property across from company’s La Palmera

    Fort Worth, Texas -- Trademark Property said Wednesday it has purchased two retail centers located directly across from La Palmera mall in Corpus Christi, Texas.

    The 15.5-acre Staples Center, built in the 1980s, and the 3.8-acre Mt. Vernon Center, built in the 1940s, will undergo rebranding along with a major redesign and renovation, scheduled to begin late 2012 with completion slated for 2013.

    The redeveloped center, to be named The Shops at La Palmera, will total approximately 200,000 sq. ft.

  • Nordstrom expands e-commerce edge with second investment

    Seattle -- Nordstrom Inc. revealed Thursday that it is leading a $16.4 million investment round in online men’s apparel brand Bonobos. The announcement follows last year’s purchase of online private sale site HauteLook, giving Nordstrom another leg up in the e-commerce arena.

    Nordstrom is selling the Bonobos label's clothing at its stores and online. Bonobos is the largest apparel brand launched on the internet in the United States.

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