White to design new shoe line for Target

MINNEAPOLIS Target is poised to gain from snowboarder Shaun White's success at the 2010 Winter Olympics, as the retailer announced the launch of an exclusive new line of shoes from White, which will debut nationwide in early fall 2010.

During the winter months, White may be more well known for his snowboarding. However, the versatile athlete is also a talented skateboarder, and the new line of shoes for Target reflects that aspect of his life. The collection of shoes will be designed by White in collaboration with his brother, Jesse. 

"It's been a lot of fun working with Target for the past few years on my clothing line," said Shaun.  "I'm excited to have the opportunity to bring some authentic skate shoes into the mix."

Shaun White Shoes will be available in stores and online at Target.com.