JCPenney wins 12 marketing awards

PLANO, Texas JCPenney announced that it has received 12 Racie Awards, recognizing the company’s outstanding marketing initiatives in the past year. The Racie Awards – distributed by the Retail Advertising and Marketing Association (RAMA) – honor the year’s best ads, commercials, digital efforts and other communication materials in the retail industry.

“Our outstanding recognition at this year’s Racie Awards – taking home more awards than any other retailer – is a testament to the continued innovation and exceptional work of our marketing and agency teams,” said Mike Boylson, EVP and chief marketing officer for JCPenney. “Our marketing plays a pivotal role in communicating the great value in shopping with JCPenney. This year’s Racie Awards highlighted our array of marketing initiatives – from broadcast and print to outdoor, digital and mobile – underscoring our ability to leverage multiple marketing platforms to reach out to customers and communicate JCPenney’s exceptional style, quality and affordable prices.”