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Marketing Tactics

  • SRS Real Estate announces new hires

    Dallas -- SRS Real Estate Partners announced two new hires in marketing for the Phoenix and Mobile, Ala., offices.

    Susan Riddle and Kelly Anderson have joined the team as marketing coordinators and will be responsible for executing the national and local marketing strategies.

    Riddle comes to SRS from Rowland Constructors where she was the marketing coordinator/executive assistant to the managing partner. Anderson joins SRS from Pilot Catastrophe where she served as an independent contractor for Allstate Insurance.
     

  • First Data report: Card spending growth stable in March

    Atlanta -- A report released Tuesday by First Data Corp., which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations, found that warm weather and spring promotions boosted discretionary spending in March.

    According to First Data’s March 2012 SpendTrend report, year-over-year dollar volume growth was 8.7% in March, compared with February’s 8.9% growth.

  • Is Your National Meeting Delivering ROI?

    By Steve Friedman, [email protected]

  • Toronto Premium Outlets to break ground in April

    Toronto -- Indianapolis-based Simon Property Group and Calloway Real Estate Investment Trust, Toronto, announced Tuesday that they will launch construction on Canada’s first upscale outlet center on April 25.

    The first phase of the planned 500,000-sq.-ft. center will open in summer 2013.

    Toronto Premium Outlets is a 50/50 joint venture between Calloway and Simon, and will feature more than 100 upscale outlet stores.

  • Off Target?

    If you’re like me and watch more TV than you should, you’ve probably seen the unusual new Target commercials with the hot air balloon. These “Color Changes Everything” spots feature a troupe of lively individuals landing in a hot air balloon (which, when seen from above, sports a gigantic version of the distinctive Target bullseye logo) and cavorting through an urban setting in acrobatic fashion, magically transforming the clothing, accessories and household goods of the people they encounter into stuff that is brighter, hipper and generally cooler and more fun.

  • BJ's grows local produce program

    WESTBOROUGH, Mass. — BJ's Wholesale Club is capitalizing on the growing demand for locally-grown produce by launching its "Farm to Club" program in each of its 195 clubs in 15 states. Rolling out this spring and summer, the Farm to Club program includes a variety of fresh fruits and vegetables that will be clearly marked with a special "Farm to Club, Locally Grown" seal.

  • Summer Light Spectacular

    At Westfield San Francisco Centre, a nightly light show projected onto the mall’s iconic dome is expected to be a huge draw.

    The center, owned by Westfield, will be showcasing a one-of-a-kind animated 3D light spectacular, called The Heart of San Francisco, which will run nightly on Level 4 Under the Dome from June 15 through July 31.

    Featuring iconic San Francisco images, the free show will be projected on the Centre’s 102-ft.-wide dome and set to a collection of San Francisco songs.

  • Bi-Lo remodels three South Carolina stores

    GREENVILLE, S.C. — Bi-Lo noted last week that three of its locations along the South Carolina coastline had been refreshed in March.

    “Bi-Lo believes in offering our customers the highest possible standards and this remodel program speaks directly to that,” stated Bi-Lo president Michael Byars.

    The enhanced departments in the updated stores feature improved freshness, variety and quality, including:

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