Marketing Tactics

STERLING, Ill. — Personal care products manufacturer Wahl and Petfinder.com have teamed up in honor of National Dog Adoption Month with a unique pet photo contest to support America's shelters.

According to Petfinder.com Foundation, more than eight million animals are placed in shelters annually, but only half of them ever get adopted. The number of dogs adopted is lowest in the months of October, November and December.

PLEASANTON, Calif. — The Safeway Foundation announced is giving $2 million to community health programs and hospitals to launch grass-roots projects for the prevention and treatment of childhood obesity.

CINCINNATI — Kroger has introduced a new private-label brand that's designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."

MENOMONEE FALLS, Wis. — Kohl's is partnering with designer Derek Lam for the second installment if its DesigNation limited-edition collection. As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the Derek Lam collection will draw creative influence from his trip to Rio de Janeiro, Brazil. The collection features misses’ apparel and swimwear and will be available exclusively at Kohl’s and Kohls.com beginning in April 2013.

Dallas -- Neiman Marcus has launched a contest to find the perfect blogger that embodies the sensibility of its Cusp brand.

Neiman Marcus launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment of apparel and accessories. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the 42 Neiman Marcus stores.

DALLAS — Neiman Marcus is looking to build on its Cusp brand with the help of a fashion blogger. The company has launched a contest to find the perfect blogger that embodies the Cusp sensibility.

Neiman Marcus first launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment.  The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the forty-two Neiman Marcus stores.

ENGLEWOOD CLIFFS, N.J. — Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.

ORRVILLE, Ohio — Smuckers brand Uncrustables has teamed up with Olympic Gold Medal Figure Skater, Kristi Yamaguchi, for the Unstoppable Family Photo Contest. The winner will receive $15,000 check toward an unstoppable family adventure and a year's supply of Uncrustables sandwiches.

From now through Nov. 1, parents can go to www.uncrustables.com to submit a photo showing where their families enjoy Smucker's Uncrustables sandwiches in their unstoppable family adventures with a brief caption.