Marketing Tactics

CHICAGO — Beverage maker Phusion Projects has named Grammy Award winning musician T-Pain as a partner in the Moskato Life brand.

By Jeannie Lewis, [email protected], @dot jeannie

WASHINGTON — The air is getting colder and retailers are already gearing up for the Christmas season, but before they do that, they will have to get through Halloween.

KIRKWOOD, Mo. — Supervalu banner Shop 'n Save has launched a program to combat hunger.

New York -- As women age, they find the shopping experience less enjoyable, according to a survey by global design consultancy Fitch. The study finds that the most fulfilled female shopper is between 16 and 24 years of age, suggesting that shops are designed for the young.

“There is a big opportunity for retailers to redress the balance and improve all our shopping experiences — which is better for business and better for shoppers,” said Tim Greenhalgh, chief creative officer office, Fitch.

LOS ANGELES — Nestle, through its Abuelita hot chocolate and Nescafe Cafe de Olla instant coffe, is enocuraging Latinas to celebrate Dia de los Muertos, or Day of the Dead.

Rochester, Minn. — Electric Friends, which produces animal-themed speakers for iPhone and iPod, will be available in Toys“R”Us stores nationwide beginning Sept. 28, featured as an end cap throughout the holiday season.

WOONSOCKET, R.I. — As part of CVS Caremark's sponsorship of The Partnership at Drugfree.org's The Medicine Abuse Project, which aims to prevent a half-million teens from abusing medicine over the next five years, the company now is asking its customers to take the project's pledge to learn about teen medicine abuse, to safeguard medicines in the home and to talk to teens about this issue, the company announced on Monday.