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Marketing Tactics

  • Sprout Foods expands portfolio, overhauls packaging

    BALTIMORE — Sprout Foods is adding new toddler puree snacks to its portfolio and also will introduce more convenient product packaging, the company announced at the Natural Products Expo East in Baltimore.

  • TRU fires latest shot in holiday toy battle

    WAYNE, N.J. — Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

  • Fred’s Super Dollar launches $1 holiday layaway

    Memphis -- Fred’s Super Dollar announced that it is launching a holiday layaway plan featuring no fees and a down payment of only $1. The plan also offers a $5 gift card to customers for every layaway purchase totaling $50 or more.

  • Booz & Co. unveils shopping trends for 2012 holiday season

    NEW YORK — While holiday retail sales will remain flat or only slightly up from last year, emerging consumer buying trends will have significant implications for retailers, according to a new survey from Booz & Co.

  • George at Asda brings more fashion to over 40 set

    LONDON, UNITED KINGDOM — George at Asda is extending its Moda line to offer more fashion items for U.K. women over 40.

    Over two years in development and following a series of intensive customer focus groups, the collection has been created by George's team of industry leading in-house designers with customers' feedback.

  • Charter Realty & Development to lease Oak Park Commons

    South Plainfield, N.J. -- Charter Realty said it has been selected to lease Oak Park Commons located in South Plainfield, N.J.
     
    The single-story, 136,939-sq.-ft. community shopping center is anchored by A&P Supermarket in 60,025 sq. ft. and includes a mix of national, regional and local tenants.
     
    Oak Park Commons is currently 76% occupied with 33,508 sq. ft. of available space.
     

  • Booze & Co.: Shopping trends for 2012 holiday season

    New York – Emerging consumer buying trends will have significant implications for retailers this holiday season, according to a new survey from Booz & Co.

  • GQ styles up The Gap

    NEW YORK — On Sept. 27, Gap will debut a limited-edition collection for men designed by GQ’s six best new menswear designers in America for 2012.

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