Marketing Tactics

E-cards may be popular, but that doesn’t mean there isn’t still a market for greeting cards. Just ask Dominique Schurman, CEO of Schurman Retail Group. The privately held, Fairfield, Calif.-based company owns and operates some 400 stores in North America, including the fast-growing Papyrus brand.

BENTONVILLE, Ark. — Walmart is getting ready for the increased demand on its stores during the holiday shopping season by offering more hours to its existing associates and hiring more than 50,000 seasonal associates.

"The holidays are a special time of the year for everyone, and we are ready to help customers have a great shopping experience at Walmart—whether they are looking for the perfect gift or are stocking up for a memorable holiday meal," said Gisel Ruiz, EVP and COO Walmart U.S.

QUINCY, Mass. — Stop & Shop customers and associates helped abate hunger by donating nearly $400,000 through the company’s first ever Healthy Ideas Food for Friends program. As part of the company’s hunger relief efforts, Stop & Shop will donate 100% of the funds to regional hunger relief agencies across the Northeast.

BETHLEHEM, Pa. — Just Born has introduced new Halloween-themed candies under its Peeps and Mike and Ike brands.

New Peeps snack size mini marshmallow chicks are 34 individually wrapped treats adorned in orange, green and purple. The new Mike and Ike Mummy's Mix limited-edition flavor mix, packaged in a 5-oz. theater box, includes lemon, orange, grape, lime and raspberry flavors. What's more, the new Mike and Ike variety bag features Mike and Ike original fruits, RedRageous! and Zours flavors, and is available in both 40-count and 63-count sizes.

Talk about an uphill battle. Walmart is trying to educate shoppers about eating healthy on a limited budget and the importance of understanding unit prices when evaluating purchase decisions.

Pittsburgh -- Dick’s Sporting Goods said Thursday it has launched a new mobile application for iPhone and Android smartphones.

The new app gives users access to Dick’s ScoreCard rewards program, along with location services, social networking and mobile shopping capabilities. It also features built-in barcode scanner functionality, allowing shoppers to scan product and marketing QR codes in-store and access information including product description, news, price and user reviews.

BALTIMORE — Sprout Foods is adding new toddler puree snacks to its portfolio and also will introduce more convenient product packaging, the company announced at the Natural Products Expo East in Baltimore.

Widespread media reports have Walmart discontinuing the sale of Amazon’s popular Kindle devices, which begs the questions what took so long and will we ever see a Walmart tablet.

Walmart’s decision to begin selling the Kindle was one of the more wrong-headed moves the company has ever made. A Kindle is Amazon’s version of a Gillette razor, essentially a device that provides consumers a portal to purchase Amazon’s other inventory, or in Gillette’s case, more blades. Target wisely gave Kindle the boot earlier this year.