Marketing Tactics

NEW YORK — On Sept. 27, Gap will debut a limited-edition collection for men designed by GQ’s six best new menswear designers in America for 2012.

Publix is making its North Carolina debut with the planned opening of a new store in the greater Charlotte area.

The company has signed a lease for a store at Providence Road West and Johnston Road in Ballantyne. The store will be part of a new division based in Charlotte.

While Ballantyne marks Publix’s long awaited entry into North Carolina, the company is looking ahead to continued growth within the state and in its current operating areas of Florida, Georgia, South Carolina, Alabama and Tennessee.

New York -- Disney has joined the roster of brands that will be setting up shop in J.C. Penney Co., with Disney children’s boutiques opening in Penney stores next fall, Women’s Wear Daily reported.

The in-store boutiques will feature products designed and sourced by Disney Consumer Products exclusively for J.C. Penney’s as well as Disney stores and theme parts, according to the report.

Walmart and HumanaVitality have developed a unique way to incent people to eat healthier while promoting increased customer traffic at Walmart stores.

The companies on Wednesday morning launched a first-of-its-kind program called Vitality HealthyFood whereby Walmart offers a 5% discount on produce items to HumanaVitality members. The discount is loaded on a card in the form of a credit within five business days that can be redeemed on a subsequent trip to Walmart.

New York -- Gap announced that it plans to launch a limited-edition collection for men designed by GQ's six Best New Menswear Designers in America for 2012, starting Sept. 27.

With price points starting at $20 for items such as boxer briefs and ranging up to $348 for such pieces as a leather bomber jacket, the collection will be available at select Gap stores worldwide and online at Gap.com.

BENTONVILLE, Ark. — Walmart has launched part of its Fighting Hunger Together fall initiative to provide meals to communities in need.

Charlotte, N.C. -- Harris Teeter is currently renovating two locations into a new concept called 201central, which will feature an extensive variety of wine, beer, specialty foods and other general merchandise items. The new format will also feature an array of specialty services, including in-store wine consultants, event coordination and catering as well as party rentals and educational classes focused on wine, beer and food pairings.
 

CINCINNATI — Consumers continue to be cautious about sharing their personal information, according to an online survey conducted by LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services.