Marketing Tactics

GOODLETTSVILLE, Tenn. — Capitalizing on its Thanksgiving and Black Friday sales, Dollar General has tackled Cyber Monday with the launch of a new mobile app for iPhone and Android smartphones.

The mobile app will offer shoppers sales ads, store locations, coupons and, of course, exclusive Cyber Monday deals available online. Shoppers will also be able to use Dollar General’s free Quick Response scanner to access upcoming sales and unlock additional savings, as well as connect with the retailer on Facebook, YouTube and Twitter.

Goodlettsville, Tenn. -- Dollar General announces its new mobile applications for iPhone and Android smartphones that include sales ads, store locations, coupons and more.

“Many of our shoppers use mobile phones for shopping and to make purchasing decisions,” said Todd Vasos, Dollar General’s executive VP, division president and chief merchandising officer. “We’re making shopping at Dollar General simpler for our customers by making ads and information available at the touch of a button on their mobile phone.”

New York -- On Wednesday, Nov. 28, Chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt — what turned them on and off — on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.

Bentonville, Ark. -- Walmart U.S. reported Saturday that its Black Friday events were its “best ever,” and followed on the heels of what U.S. president and CEO Bill Simon described as an “impressive Thursday,” on which 22 million customers shopped U.S. Walmart stores.
 

DAYTONA BEACH, Fla. — Mars will receive the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards held at Encore at Wynn Las Vegas Thursday, Nov. 29.

Walgreens’ new Chicago flagship, in the historic Noel State Bank building, preserves the architectural integrity of the space while adding contemporary accents. The store features an extensive collection of innovative offerings, products and services.

Learn more here.

More Stores of the Week

CINCINNATI — Procter & Gamble will launch a new line of products to help women counteract age-related changes in the density and diameter of their hair.

Through the end of December, Target stores nationwide will highlight the new Pantene AgeDefy line, and will also feature new Olay Professional anti-aging products, including Olay Regenerist Micro-Sculpting Eye Cream and Lash Serum Duo offering and Olay Total Effect CC Cream.

Retailers may as well start devising their 2013 Black Friday plans now based on the popularity of this year’s early openings on Thanksgiving.

The Thanksgiving evening openings by the likes of Walmart, Toys ‘R’ Us, Target, Sears and Kmart were denounced in some quarters as being anti-family, but a few vocal critics didn’t speak for the majority of shoppers who turned out in droves and spent with gusto.