Marketing Tactics

NEW YORK-- Barneys New York has launched a new editorial site called "The Window," which will reside on Barneys.com. According to the company, The Window will give viewers "a unique and expertly cultivated view into the worlds of luxury, culture, beauty and the people behind the most celebrated design houses, through interactive features and exclusive content."

NEW YORK -- Macy’s announced that it has donated $16.25 million to various charitable organizations as a result of its 2010 Thanks For Sharing and Believe holiday campaigns. 

Atlanta -- A report released Wednesday by First Data Corp., which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations, found that more consumers opted to pay with credit cards in January.

According to the First Data SpendTrend report for January 2011, transaction growth on credit cards was at a 13-month high in January and year-over-year credit dollar volume growth was the second highest in over a year.

Grapevine, Texas -- Indianapolis-based Simon Property Group said that Kerri Bear has joined the management team at Grapevine Mills as director of marketing and business development.

Bear will be responsible for managing marketing, advertising and public relations programs, as well as selling in-mall media, securing sponsorships, coordinating promotional events and driving tourism.

Irvine, Calif. -- Passco Cos. LLC announced that Brad McCord has been hired as regional marketing representative for the company.

McCord will act as an internal licensed wholesaler and work closely with the sales teams and their marketing efforts.

CHICAGO — While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

TOWSON, Md. -- Black & Decker has introduced its new rechargeable mower, the 36V Variable-Speed Self-Propelled Cordless Rechargeable Mower, which allows users to adjust the mowing speed to their personal pace so they can achieve great cutting results with minimal effort, according to the company.

WASHINGTON -- The American Beverage Association announced that consumers across the United States will soon find new calorie labels on the front of their favorite beverages as part of an effort by America's leading non-alcoholic beverage companies bring the Clear on Calories initiative to stores. The beverage industry's voluntary commitment to make calories more visible and useful to consumers supports First Lady Michelle Obama's efforts to help families make informed choices as part of an active, healthy lifestyle, the association reported.

ROCKVILLE, Md. -- The Walmart Foundation and Goodwill have teamed up to provide single mothers with all the tools they need to find employment, succeed in the workplace and permanently support their families. The Walmart Foundation's grant of $2.5 million will support the program, known as Beyond Jobs, at Goodwill agencies in the five key markets of Atlanta, Boston, Los Angeles County, Detroit, and New York City, through 2012.

MINNEAPOLIS — In the wake of Walgreens' Big Flats 1901 entry, Supervalu recently introduced its “high quality, low-price” private-label American lager Buck Range Light.

Buck Range Light, which retails for about $5.99 for a 12-pack, will roll out in Supervalu banners nationwide, including Albertsons, Jewel-Osco, Cub Foods and more.