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Marketing Tactics

  • Tommy Bahama, New York City

    Tommy Bahama has dropped anchor in Manhattan, opening a 13,000-sq.-ft. flagship on Fifth Avenue. It’s the island-inspired brand’s first store in the Big Apple, and also its biggest location to date, with 5,000 sq. ft. of retail, along with a 1,300-sq.-ft. bar on the first floor, and 6,700-sq.-ft. restaurant on the second floor.

  • One Nineteen to be re-branded Town Center Crossing

    Leawood, Kan. -- Glimcher Realty Trust announced that it will rename One Nineteen as Town Center Crossing. Glimcher and the owners of One Nineteen and Town Center Plaza will rebrand both centers with new logos, new signage and a shared property directory.

    “Our hope by rebranding the properties is to create the Town Center district, marking one of the best retail areas outside of Kansas City,” said Marshall Loeb, president and COO, Glimcher Realty Trust.

  • Walgreens’ Black Friday promotions go multichannel

    Deerfield, Ill. -- Walgreens will be making a multichannel play for Black Friday customers through a mystery mobile coupon, the retailer announced Tuesday.

  • Fred's struggles continue amid challenging economy

    Any trickle-down of an improving economy hasn't trickled down to Fred's consumer base, Bruce Efird, Fred's CEO, told analysts Tuesday morning in discussing the discounter's third-quarter results. "During the third quarter we continue to see generally weak economic conditions throughout the Southeast which are clearly weighing heavily on our customers and influencing how they shop for their basic needs," he said. "It's more evident that things are not getting better for our core customers."

  • Victoria's Secret brings sexy back to Herald Square

    NEW YORK — Victoria’s Secret returned to Manhattan in a big way this week with the reopening of a flagship store in Herald Square that was expanded to 8,000-sq.-ft.

    The opening comes just in time to allow Victoria’s secret to capitalize on holiday sales in New York as local demand tends to be complemented by an influx of foreign tourists. On hand for the reopening of the newly expanded and now largest flagship store in the world were Victoria's Secret Angels Adriana Lima, Miranda Kerr, Candice Swanepoel and Lily Aldridge.

  • Urban Outfitters Q3 profit misses; to open 49 stores next year

    Philadelphia -- Urban Outfitters reported Monday that net income in the third quarter rose 17.4% to $59.5 million, compared with $50.7 million in the prior-year period but missing Wall Street estimates.

    Sales rose 13.6% to $692.9 million, narrowly missing analysts’ expected $692.5 million in revenue. Same-store sales dipped 1%.

  • RCS Real Estate Advisors retained to facilitate Forever Flawless rollout

    New York -- RCS Real Estate Advisors said it has been retained by Bella Terra Cosmetics to help facilitate the rollout of Forever Flawless mall locations throughout the U.S.

    As part of an initiative to expand the Forever Flawless luxury skin care brand, RCS will be selectively identifying and pursuing 1,500- to 2,000-sq.-ft. real estate opportunities within the best malls primarily in California, Florida and Texas.

    Forever Flawless products are currently sold in seven locations throughout Las Vegas, Miami Beach and Nantucket.

  • Barilla teams up with U.S. Ski Team's Mikaela Shiffrin

    BANNOCKBURN, Ill. — Italian food company Barilla has partnered with the U.S. Ski Team's Mikaela Shiffrin, who will don the Barilla logo on her helmet.

    The 17-year-old recently secured third place at the slalom in Levi, Finland, and is considered a serious contender for the World Cup Nov. 24, in Aspen, Colo., as well as the 2014 Olympic games to be held in Sochi, Russia.

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