From Gaga to go fast, a return to racing on Sunday

This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya. The race is scheduled for 1 p.m. Eastern Time on Fox and kicks off a NASCAR season that will last until November. Montoya has been an average performer so far during the championship series known as the Spring Cup, but his chances of success and exposure for Target will be determined as much by luck as driving skill.

Typically, there are several major wrecks during the race as the cars speed around the track in a huge cluster. One wrong move and 10 or 15 cars can be out of the race. Montoya has already crashed in a qualifying race known as the Bud Shootout.

Afterward, he summarized the accident and his chances on Sunday this way: “I missed the big wreck then somebody tangled me and I went toward the fence. It didn't do much damage to the car, just the right rear quarter panel a little bit,” Montoya said. “The next thing I see is another car coming off of the grass straight into me. That ended our night. It sucks to start out this way but we’ve got a strong car for the Daytona 500 so we’ll be fine.”