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Future proof program extended at Best Buy Mobile


MINNEAPOLIS -- Best Buy Mobile, the mobile specialty retail unit of Best Buy Co., announced that it is extending the offer to “future proof” smart phone purchases for free through Feb. 26 in all Best Buy and Best Buy Mobile standalone stores across the country. As part of this special two-week offer, customers can also receive the Buy Back Program at no cost when purchasing tablets, including the Apple iPad, at Best Buy Mobile standalone stores.

“Best Buy has seen a great initial response to the Buy Back Program overall, and heard from nearly half of our customers that the main reason they replace their mobile phones or tablets in particular is to keep up with technology1,” said Shawn Score, president of Best Buy Mobile. “That’s why we’re providing the Buy Back Program free of charge on mobile phones and tablets now through Feb. 26, right on the heels of pre-sale and in-store availability of highly anticipated devices like the HTC Thunderbolt and iPhone 4 on Verizon Wireless.”

The Buy Back Program can be purchased by customers when buying a new product at Best Buy and redeemed at a later time for up to 50% of the original purchase price paid in the form of a Best Buy gift card, as long as the device is in good working condition and includes all original parts. For mobile phone purchases, customers receive the percentage back of the original retail price, prior to any specific carrier-based rebates. So if a customer buys a Nexus S and decides to upgrade in five months, they would get up to half of the $530 original retail price, or up to $265 back, to use towards their next smart phone purchase.

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