Marketing Tactics

Gap adds expands online presence in Europe
SAN FRANCISCO -- Gap said that it has expanded its Gap and Banana Republic online presence to eight additional European countries through its dedicated European e-commerce sites.

Gap debuted the dedicated sites in the United Kingdom in August 2010 and then expanded to include nine additional European countries in October 2010. The newest announcement brings the total reach of it European e-commerce business to 18 countries.
Paper or Plastic, Verizon or AT&T
Walmart has sold AT&T iPhones in its store for several years now so it shouldn’t have come as a surprise that the company would be offering the iPhone 4 now that it is available on the Verizon network. The company announced availability of the product at 600 of its stores earlier this week, which is consistent with a broader strategy in the electronics and entertainment category to be a leader or at least a fast follower.

JCPenney partners with teen site for new apparel line

PLANO, Texas -- JCPenney has joined forces with teen and tween online community Stardoll.com for the launch of the first-ever, exclusive Stardoll brand of clothing and accessories. This exciting, new brand will launch in 300 JCPenney stores and on jcp.com for the 2011 back-to-school season.

Stardoll.com is online community for girls that lets them create and dress their own personalized "MeDoll" avatars and use them to interact with other girls.
The end is near, better join Sam’s Club

Those who believe the world is on the brink of collapse may want to head over to Sam’s Club.com where the retailer is offering a one-year emergency food supply kit for $949. The manufacturer, Augason Farms, notes in the product description that large numbers of Americans all over the country are becoming more aware of their need of emergency food storage. The pitch continues, “storing food for your family is one of the most prudent actions you will ever take to protect your loved ones.
Target partners with Lady Gaga

Minneapolis -- Popular recording artist and fashion icon Lady Gaga has partnered with Target Corp. to offer an exclusive deluxe edition of her new album, "Born This Way."

The album will be released on May 23. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com. Consumers can also pre-order the album and download the first single and title track free at Target.com beginning at 8 a.m. CST on Feb. 11 through midnight, Feb. 26.
Serving Up Stores
Sweet Smell of Success
Lola Makes Stylish Debut
Case Closed
Focus on: Social Media
Revving Up for Speed
Staples Advantage introduces sustainable kitchen, janitorial products

FRAMINGHAM, Mass. -- Staples Advantage, the business-to-business division of Staples Inc., announced its new Sustainable Earth by Staples janitorial paper products and compostable kitchen items including cups, plates and cutlery. According to the company, the products were developed using renewable resources, such as plant-based plastics and sugarcane, as well as recycled fiber and post-consumer content. By using innovative materials, these products have earned leading environmental certifications byGreen Seal and Biodegradable Products Institute (BPI).