A “Magically Delicious” cereal promotion

Five limited-edition General Mills brand products hit the cereal aisle at Target stores this week as part of limited duration promotion that features package designs from the 50’s, 60’s and 80’s.

Brands and the year of the featured packaged design include Cheerios 1956, Trix 1968, Honey Nut Cheerios 1984, Cinnamon Toast Crunch 1984 and Lucky Charms 1989. The package designs were chosen based on a national survey conducted by General Mills.

“Retro is so in right now, whether it’s clothing, cars, games or packaging,” said Lindsay Backer, associate marketing manager for General Mills. “We've seen great success with this promotion the last few years and continue to build on that with the packaging and promotions offering families fun and memorable breakfast experiences that evoke childhood memories.”

The promotion is being supported with ads in Target circulars, which appeared this past weekend, promotional space at check lanes in all stores, blog outreach featuring retro trivia contests and radio promotions across the country.