Marketing Tactics

This year, the National Retail Federation has chosen Chicago’s Art Potash, owner of Potash Markets, as its first Retail Champion of the Year. Potash was recognized at NRF’s annual Retail Advocates summit on Capitol Hill.

Staples has teamed up with Fundable, a business crowdfunding platform, to launch a new contest called Crowd2Shelf, which invites entrepreneurs and small businesses to leverage crowdfunding for a chance to sell their products in Staples stores as well as online.

Under Armour has signed a multi-year partnership with Arizona Cardinals cornerback Patrick Peterson. As brand ambassador, Peterson will wear Under Armour cleats and clothes on the field and during training.
 

As part of its efforts to generate traffic this back-to-school season, Office Depot is offering teachers in Florida a 20% discount off qualifying purchases during its Office Depot Rewards and MaxPerks Teacher Appreciation Events.

The events will be held at Office Depot and OfficeMax stores across Florida during select weeks this summer. In Florida, they’ll be taking place from August 2 through August 5.

Foothill Ranch, Calif. – The Wet Seal Inc. has named Iris Mobile as its mobile messaging agency. Iris Mobile will support the brand's mobile marketing programs with Rich Media Messaging (RMM) to help the retailer strengthen its presence and connect more personally with its mobile customers.

Wayne, N.J. – Babies “R” Us has introduced a comprehensive series of services and solutions designed to help new and expectant parents with newborn feeding. The company has partnered with Medela, a manufacturer of breast pumps and postnatal supplies, to provide the Medela Breast Pump Rental Service to parents nationwide.

Austin, Texas – Whole Foods plans to expand its loyalty, marketing and home delivery programs. In a conference call with investors, co-CEO Walter Robb said Whole Foods will launch its first national marketing campaign in fall 2014, with a focus on how the retailer is better and different than its competitors.

Goodlettsville, Tenn. - Dollar General, in partnership with Coupons.com, completed the successful rollout of its new DG Digital Coupons program to its more than 11,300 stores across the 40 states the retailer serves. To use the DG Digital Coupon Program, customers may sign up either online or in stores using a numeric identification number, which is typically their telephone number.

New York – Old Navy is launching a back-to-school promotion on the YouTube video platform. The retailer is releasing a video of a new back-to-school anthem, “Unlimited,” featuring cameos by stars of the youth multichannel network AwesomenessTV.

Grapevine, Texas – The GameStop Technology Institute (GTI) business unit of GameStop has entered into strategic partnerships with iBeacon solution providers Shelfbucks and BestFit Mobile, as well as social media hub provider Dynamic Signal. The partnership with Shelfbucks and BestFit will bring Shelfbucks’ iBeacon platform and BestFit Mobile’s ProxDK solution into to its brick-and-mortar retail locations.