Whole Foods to expand loyalty, marketing, home delivery

Austin, Texas – Whole Foods plans to expand its loyalty, marketing and home delivery programs. In a conference call with investors, co-CEO Walter Robb said Whole Foods will launch its first national marketing campaign in fall 2014, with a focus on how the retailer is better and different than its competitors.



In addition, Whole Foods will partner with third-party providers to offer home delivery in an additional 12-15 markets beyond New York, where it is currently running a home delivery pilot. The retailer will also pilot a new loyalty program in the near future, with wider rollout planned for the 2014 holiday season.