Marketing Tactics

Canton, Mass. -- Dunkin’ Brands Group had a slam-dunk first quarter, with first quarter profit growth of 11.7%, a revenue increase of 8.1%, and U.S. same-store sales growth of 8% in its Baskin-Robbins unit. The Dunkin’ Donuts segment saw same-store sales climb a more modest 2.7%.

The chain added 79 net new restaurants worldwide during the quarter, which included 78 Dunkin Donuts in the U.S.

Macy’s Inc. is teaming up with a former Victoria’s Secret Angel to develop a new line of contemporary bras and panties designed to appeal to women who are looking for the "perfect fit and shape."

Staples is looking to Martha Stewart once again to re-invigorate its home office product assortment.

The retailer and Martha Stewart Living Omnimedia have announced a new, multi-year strategic direct retail collaboration for the manufacture and distribution of a brand new line of Martha Stewart Home Office products.

Menomonee Falls, Wis. -- Thousands of associates from Kohl’s Department Stores are celebrating Earth Day by volunteering in their local communities during the company’s sixth annual National Go Green event today through the end of June.

The IRI Summit 2015 conference this week in Austin is helping senior manufacturers and retailers find growth in CPG manufacturing, retail and health care.

The program highlights strategies for finding growth opportunities with shoppers via cutting-edge content and analytics, technologies and retail best practices.

CVS wants customers to fill their bags, so the drugstore chain is kicking off a "Fill Your Bag" promotional event in all of its 7,800 stores.

To participate, members of the ExtraCare program can scan their cards at the ExtraCare Coupon Center from April 26 to May 23 to receive a 30% off coupon each week, with a limit of one coupon per week. Customers who participate in store will receive a reusable shopping bag that is free with purchase.

Whole Foods celebrated Earth Day by serving as the kickoff site for environmental activist Christopher Swain’s historic swim in a toxic canal.

With more than 1,000 stores in the Southeast, Publix Super Markets celebrated Earth Day with a $160,000 effort to make shrimp aquaculture more sustainable.

The grocery chain says it is focused on improving the conditions associated with shrimp aquaculture. The donation to the Sustainable Fisheries Partnership will fund research to improve fisheries and help shrimp aquaculture in southeast Asia become more sustainable.