Marketing Tactics

JCPenney Company Inc. has named one of its board members as its next EVP and chief marketing officer.

The company said that Mary Beth West, a highly accomplished consumer marketing executive, will join the company's executive leadership team as executive vice president and chief customer and marketing officer effective June 1. She will be stepping down from her position on its Board of Directors to assume this new role.

When CEOs from Walgreens, Procter & Gamble, PepsiCo and other global leaders gather in New York in late June for the Consumer Goods Forum’s Annual Summit, one of the thorny issues to be addressed is that people don’t trust them to do what is right.

New York - H&M is number 32 on the U.S. Environmental Protection Agency's (EPA's) National Top 100 list of the largest green power users. H&M is using nearly 172 million kilowatt-hours (kWh) of green power annually, which is enough green power to meet 100% of the organization's electricity use.

By Sherrie Mersdorf, director of marketing, NewBrand

Leading specialty retailer Petco has expanded home delivery with Instacart.

Rehoboth Beach, Del. - Grotto Pizza has leveraged the Paytronix Rewards Platform to implement a multi-tiered loyalty program that enables the chain to reward year-round diners without heavily discounting seasonal guests. In particular, the “Winter Wednesday” promotion has enabled Grotto Pizza to increase off-season traffic on what was its slowest day of the week by 84%.

New York – Consumers might be a little nicer to Mom this year than last year. IBISWorld expects total Mother’s Day spending to reach $20.8 billion, representing an increase of 2% from 2014 spending, and an annualized increase of 6.5% since 2010.

Average household spending on Mother’s Day is also set to grow, with the standard family shelling out an estimated $169.21, representing a 4% increase from the 2014 average.

Sam’s Club’s MasterCard 5-3-1 Cash Back program, which has created keen customer engagement and memorable customer experiences since it launched less than a year ago, has won more awards.

The program, featuring a co-branded MasterCard including chip-enabled technology issued by Synchrony Bank pursuant to a license by MasterCard International Incorporated, won a silver award in the Customer Experience & Engagement category; a bronze award in the Creative Campaign category and a silver in the 360 Degree Loyalty Award for Excellence in North America.